1.Tmall Mall entry requirements:
Because the Tmall store is certified in the name of the company,it will involve basic requirements for the company and the trademark.
(1)For the enterprise:1.The registered capital of the opening company is more than 1 million RMB(including 1 million);2.The opening company is established according to law and has been operating for two years or more;3.The opening company must be qualified as a general taxpayer.
(2)For trademarks:The time for registering a trademark must be more than two years.If a trademark is transferred or sold,it will take up to one year.This means that the status of the trademark is R,and it must be registered for two years or more,and no transfer has taken place in the last year.
Two.Tmall Mall admission conditions:
In order to find better merchants with good products and good brands,since March 9,2015,Tmall will implement the latest investment standards,and the brands in the list of investment brands that Tmall will actively invite will not be able to register for Tmall.In short,Tmall has raised the threshold for entry.
three.How does Tmall Mall face the problem of entering the station?
(1)Self-recommended:This is the familiar method of entry,prepare the relevant information to submit the application to Tmall,and then wait for the result of the review.If you want to enter the Tmall Mall business through this method,you should check whether you meet the above two conditions according to your actual situation.
(2)Tmall store transfer:that is,the direct transfer of a ready-made Tmall store through the third-party Tmall store transfer platform,such as the store to store the e-commerce transfer platform.However,after the transfer of Tmall stores,the trademark brands of flagship stores and specialty stores cannot be replaced.Only franchised stores can be replaced and brands can be added.Therefore,merchants that have requirements for the brand are not suitable for transferring other people's stores.
(3)Tmall is stationed in the station:This is a one-stop station service provided by a third-party platform.The platform will propose reasonable admission suggestions based on the actual situation of the merchants to help the merchants settle in.