Controlling costs is a competitive strategy commonly used by retailers. Almost mainstream retail giants such as Wal-Mart and Amazon have built their market advantage by controlling costs in the process of growing up. In this process, in order to minimize the price of the product and maximize the value, the retail enterprise often adopts a method of controlling the labor cost, but this management is easy to bring the supervision of the relevant departments, and the employees are paid because of the salary. Reasons for leaving the company and other aspects.
However, the AmazonGo unmanned retail store solves the problem of labor cost. It only brings great benefits to the enterprise in terms of manpower. The application of smart logistics makes Amazon in distribution and warehousing. The human cost has achieved the advantage of leading industries, so that the continuous reduction of the operating costs of enterprises through technological means will bring a huge change to the entire retail industry.
Retail companies and high-tech companies often form a sharp contrast in the optimization of human resources. The latter tend to find a large number of outstanding talents to establish their own competitive barriers, while the former requires a large amount of labor to support the operation of the company. Moreover, employees are often engaged in physical work. Because of this, the prospects of AmazonGo are more worthy of our expectations.
In addition to the reduction in manpower expenditures, AmazonGo has directly eliminated the checkout counters of traditional retail stores, enabling them to display more products and achieve higher value returns. On the other hand, this design eliminates the trouble of consumers queuing for payment, reduces the time cost of their shopping process, and greatly enhances the user's shopping experience.
Amazon focuses on layout food day miscellaneous
In Amazon's offline retail store program, food is a major category of food, and it must be said that Amazon has made a very wise choice in the selection of goods, the reason why there is no choice of clothing, and no choice of digital 3C Products, but focus on expanding the vertical category of food miscellaneous. The reasons are nothing more than three aspects. First of all, Amazon's own product categories are very extensive, and it is very good in many vertical categories. For example, in the field of clothing and fashion, a large number of consumers have already developed the consumption purchased in Amazon. habit. But in the field of fresh food, Amazon has not been able to take advantage. But the business prospects in this direction are very imaginative.
Secondly, there is a big difference in demand between this and other fields. The demand for food products can be met in the shortest time, but at the same time, the logistics cost of these products is extremely high and the demand frequency is high. However, the customer price is extremely low, but for Amazon, the higher demand frequency can effectively drive the sales of other products, so this category has considerable potential value.
Finally, the expansion of food can fully utilize Amazon's warehousing and distribution system established over the years, and the existence of offline stores can effectively solve the last mile of distribution, thus greatly enhancing Amazon's Service experience.
From the traditional offline retail to the later online e-commerce to the new retail, the retail industry has undergone a long exploration every time. Similarly, Amazon's AmazonGo unmanned stores are also a model exploration. Whether the new model can bring new subversive changes to the retail industry, or bring some new contradictions and problems, it will take time to give an answer.